Our Brands
Some of our most successful employees are in diapers. Others are in toothpaste, laundry detergent, razors, shampoo, paper towels, batteries — you name it. As a P&G employee, you'll have the exciting opportunity to develop or support some of the most well known brands in the world. Check out our billion dollar brands now.
- Our Brands
- P&G
- ACE
- Febreze
- Ariel
- Always
- Braun
- Bounty
- Duracell
- Crest
- Downy/Lenor
- Charmin
- Gillette Fusion
- Play Product Pursuit
- Gain
- Wella
- Head & Shoulders
- Iams
- Oral-B
- Olay
- Pantene
- Pampers
- Gillette Mach3
- Dawn
- Vicks
- Tide
- Gillette
- SK-II
Our Brands
For more than 170 years, P&G has provided the trusted brands that make every day a little better for the world’s consumers. P&G has 50 leading brands, the largest lineup of leading brands in our industry, with 25 generating more than $1 billion in annual sales. By constantly adding value with innovation, testing the strength of our brands with consumers and delivering on marketing promises, our brands build consumer trust and loyalty that keep them growing for decades.
Learn more about all our brands
Watch Our Billion Dollar Brands Video
P&G
ACE
Endorsed by Woolmark, ACE is gentle care for your most-loved fabrics and colors. The innovative handy dosing cap and Active Oxygen formula have allowed customers to safely and easily remove tough stains and bring brightness to their clothing for years.
Febreze
Febreze is an innovative household odor eliminator first introduced in test markets in 1993. Sold in the U.S. since June 1998, the line has since branched out to include air fresheners (Air Effects), fabric refreshers, plug-in oils (NOTICEables), scented disks (Scentstories), and odor eliminating candles.
Ariel
Ariel first appeared in the UK market in 1968 as the only laundry detergent with stain-removing enzymes. Its high-sudsing powder designed for twin-tub and top-loading washing machines yielded immediate success. With the rise in popularity of automatic front-loading washing machines, a suitable low-suds variant was launched in the early 1970s. Ever since, Ariel has vied with Tide for leadership among our laundry brands.
View Ariel sustainability presentation
Always
Always was introduced in the spring of 1983 as a complete system of feminine protection products consisting of maxipads, minipads, and panty liners. Innovative features included a "Dri-weave" top sheet and "microtextured pattern" lining. The packaging, too, was considered innovative. A full 70 percent smaller than competing brands, the packages gave retailers a much better return on shelf space while eliminating waste and benefiting the planet. Always products are marketed under the Whisper brand in Asia.
Play the Always Roller Coaster Ride
Braun
Braun products, whether shavers, coffee machines or epilators, boast premium design, longevity and innovative features. Founded in 1921 and a leader in dry shaving since 1950, Braun has consistently raised the standards in its product categories. With its unmistakable design philosophy, the company has frequently established new trends in the market.
View Braun’s Well Groomed Male
Bounty
The quilted quicker picker upper, Bounty has been America's most popular paper towel for over 30 years. Bounty paper towels can absorb the most liquid of any household roll towel, thereby providing savings for both consumers' budgets and the environment. What’s more, our highly popular “Bounty Mega Rolls” also add to sustainability efforts by reducing the total number of cardboard roll cores needed and produced.
Duracell
Duracell is the world's leading producer of high-performance alkaline batteries. We believe there is no limit to the potential of portable power, and we will always strive to find innovative and efficient ways to power people's lives. In fact, the iconic 2-0-0-9 sign was lit up in New York City’s Times Square on New Year’s Eve using Duracell batteries powered exclusively by visitors pedaling energy-storing bicycles at our Duracell Power Lodge.
Crest
Crest offers dental hygiene products such as toothpaste, whiteners, toothbrushes, flosses, mouthwash, and more. Launched in 1955, Crest toothpaste was based on a new stannous fluoride formula that grew out of a closely nurtured relationship with researchers at Indiana University. In 1976, the American Chemical Society listed Crest’s stannous fluoride as among the most notable developments of the previous one hundred years.
Downy/Lenor
Downy offers a family of products to help clothes and fabrics look, smell and feel their best. Downy Fabric Softener was first introduced in 1960, and over the years innovations have included the Downy Ball dispenser (for ease and convenience) and Downy Wrinkle Releaser (for use with or without an iron). In our Europe, Middle East, Africa, and Asia markets, Downy technologies are marketed under the Lenor brand.
Charmin
Founded in 1928, Charmin was originally designed to look like feminine fashions of the day. This design was described as “charming” by an employee, and the Charmin brand name was born. Charmin was acquired by P&G in 1957 and in 1978, “Mr. Whipple”, Charmin’s advertising pitchman, was named the third best-known American—just behind former President Nixon and Billy Graham.
Launch sit or squat micro site
Gillette Fusion
Gillette Fusion is the first shaving system for men that combines revolutionary blade technologies on the front and on the back of a single shaving cartridge to deliver the best manual shave ever. The Fusion is also available in a battery-powered version that features a micro-chip that regulates the voltage and blade action.
Play Product Pursuit
There’s serious fun behind P&G’s
billion dollar brands. Find out more, play Product Pursuit now!
Gain
To smell it is to love it. Gain was introduced to the market in 1969 as an enzyme-driven stain removal laundry detergent. In 1981, however, Gain decided to reposition the brand for its fresh scent. This scent-focused positioning propelled Gain to become P&G's 23rd billion-dollar brand in 2007.
Wella
Wella is a leading manufacturer of professional haircolor, care and styling products sold exclusively to hairdressers. Every ten seconds, a stylist somewhere in the world uses a Wella professional product. Founded in Germany in 1880, Wella is "the hair color authority" offering superior products, cutting-edge research and development, as well as comprehensive stylist education and salon business-building programs.
Head & Shoulders
After nearly a decade of research into a new dandruff control formula, Head & Shoulders was introduced to the world in 1961. According to one P&G researcher, “It looked like green wall paint and smelled horrible, but it performed well and proved very popular with consumers.” Today, Head & Shoulders Classic Clean Shampoo is the top selling shampoo in the U.S. by dollar sales.
View Head & Shoulders commercial
Iams
Iams pet food enhances the well being of dogs and cats by providing world-class, quality foods and pet care products that delight the consumer and strengthen the human-pet bond. Iams employs the best in nutritional science for dogs and cats. We strive to know animals better than anyone so we can develop innovative, complete, and balanced diets that truly help dogs and cats live longer, healthier lives.
Oral-B
For more than 50 years, Oral-B has produced the highest-quality dental hygiene products for consumers and dental professionals. Oral-B provides manual and power toothbrushes for children and adults, oral irrigators, oral care centers and interdental products, such as dental floss. Currently, Oral-B brand manual toothbrushes are used by more dentists than any other brand in the world.
Olay
Olay offers an array of skin care and personal cleansing products that deliver dramatic improvements in skin appearance for women of all ages. Today, the philosophy of our founding partners back in 1959 remains just as relevant as ever: Combine products that fit a woman’s lifestyle with leading-edge technology and a deep understanding of her changing needs, and you have a potent formula for success.
Have a live online skin consultation
Pantene
Pantene is a leader in the field of hair science, developing shampoos, conditioners, stylers and treatments utilizing state-of-the-art technology. Our discoveries in the lab have enabled us to make advancements in hair health. Whether it’s fighting frizz, boosting volume, or adding moisture for strength and smoothness, Pantene has a Pro-Vitamin formula that helps hair reach its potential.
Learn about donating hair for cancer patients
Pampers
For all stages of development, Pampers has products to help little ones stay clean and comfortable. From diapers for babies to pants for toddlers, we've got it covered. Introduced in 1961, Pampers was created by Vic Mills, a P&G chemical engineer who was looking for an easier way to diaper his grandson. The result - Pampers was born.
See Salma Hayek for Pampers in Africa
Gillette Mach3
The Mach3 is a line of safety razors produced by Gillette and introduced in 1998 after more than $750 million in research and development costs. The three-blade design allows for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation.
Dawn
Since 1973, Dawn dishwashing liquid has been known for superior grease-fighting power. It’s so effective on dishes, pots and pans, that consumers use Dawn on other greasy messes from kitchen appliances and clothing, to oily spots in the garage. And for over 30 years, animal rescue groups have chosen Dawn for wildlife caught in oil spills because it removes the greasy oil while still being gentle on delicate feathers and skin — just like it removes tough grease from dishes while still being mild on your hands.
Learn more about saving wildlife
Vicks
Vicks VapoRub was one of the 21 original products developed by Vicks in the late 1800’s. Even now, more than 100 years after its debut on store shelves, VapoRub is the #1-selling branded children’s cough and cold product for children ages two and older. For cold, flu, and cough symptom relief, Vicks has everything you need.
Tide
Tide was introduced in 1946 as the world’s first heavy-duty detergent, and it outsold every other brand within weeks. It became so popular that store owners were forced to limit the quantity purchased per customer. In 2005, Tide Coldwater was introduced, allowing consumers to reduce energy bills by delivering deep cleaning in cold water. And today, all Tide liquids use recyclable packaging, and 2X Ultra Tide’s concentrated formula has reduced plastic packaging by 43%, meaning less waste for the planet.
Learn about Tide Loads of Hope
Gillette
Gillette has a proud, century-old history and is a worldwide leader in male grooming, a category that includes blades, razors, shaving preparations, body wash and styling gels. Gillette also holds a strong position worldwide in selected female grooming products, such as wet shaving products and hair epilation devices. Gillette's aggressive marketing has made its shaving products amongst the most recognized in the world.
SK-II
SK-II is an advanced skincare line inspired by the unique philosophy that there is an intrinsic beauty in every living thing, and that we are at our most beautiful when we are true to this essence. SK-II's signature ingredient, Pitera, was discovered 30 years ago when a scientist noted that the hands of workers at a Japanese saké brewery looked beautiful and young. Pitera’s unique blend of ingredients works together to restore the appearance of your skin's outer layers, enabling the skin's natural surface rejuvenation process to function at its prime.
