Eduardo, Consumer Market Knowledge Manager

Look on Eduardo's resume/CV and you'll see great extracurricular activities, "High school Valedictorian class of 2001" and "Winner of extreme sports reality show filmed entirely in Rio de Janeiro during Carnivale." So what happened when Eduardo had to leave the fun and sun behind and get a real job? Uh, you tell us.

PG Location

Panama, hired in 2005.

My Department

Consumer Market Knowledge (CMK): CMK professionals are "consumer understanding experts" who leverage proprietary tools and methodologies to fuel business growth and lead innovation. The core work is the integration of consumer, shopper, and market data to catalyze growth across all brands.

My Responsibilities

Overseeing a team that finds business problems and opportunities and converts them into a research objective. I also work with senior managers and expert resources to determine which are the best research tools and tests to utilize.

My Greatest Achievement

Named to the P&G Market Development Organization (MDO) Leadership team at 25 years old - the next youngest member is 33.

Where did I go to school?

Universidad del Valle de Guatemala majoring in Industrial Engineering. I graduated in 2005.

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